Zach StevensThe Small Pond | Software BrandingA fishing analogy detailing why a focused user base is a good idea.3 min read·Feb 22, 2021----
Zach StevensDashlane UX | Software BrandingThe things Dashlane does to build trust, loyalty, and to delight users.2 min read·Feb 5, 2021----
Zach StevensDashlane Visual Identity | Software BrandingHow Dashlane’s identity elevated their brand and reinforce their position.3 min read·Feb 4, 2021----
Zach StevensDashlane Messaging | Software BrandingThe things said by Dashlane that reinforce their positioning.2 min read·Feb 3, 2021----
Zach StevensDashlane Positioning | Software BrandingHow Dashlane stakes a claim in the minds of their users.2 min read·Feb 2, 2021----
Zach StevensThe Things People Notice | Software BrandingDefining the 5 pillars of forming a software brand.4 min read·Jan 29, 2021----
Zach StevensHaunted by More | Software BrandingAvoiding the plagues of featuritis, employee burnout, and stressed leadership.1 min read·Jan 28, 2021----
Zach StevensCreate a Culture, Not a Product | Software BrandingThe real reason why certain apps take off.1 min read·Jan 27, 2021----
Zach StevensConsistency Builds Trust | Software BrandingFurthering the case for branding in software products.1 min read·Jan 26, 2021----
Zach StevensBut is it worth it? | Software BrandingA case for branding’s impact on software.1 min read·Jan 25, 2021----
