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Zach Stevens
Zach Stevens

49 Followers

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Feb 22, 2021

The Small Pond | Software Branding

A fishing analogy detailing why a focused user base is a good idea. — Fishing in a small pond with no other boats around where the fish practically leap into your boat is better than fishing in the ocean. Let’s expand that analogy. Why would it be better? A couple reasons off the top of my head: - Accurate bait/lure rigs - Less competition from…

Design

3 min read

The Small Pond | Software Branding
The Small Pond | Software Branding
Design

3 min read


Feb 5, 2021

Dashlane UX | Software Branding

The things Dashlane does to build trust, loyalty, and to delight users. This is part of a 5-piece case study on Dashlane. Be sure to check out the previous pieces and stay tuned for what’s next. Part I Part II Part III Let’s set the record straight, UX is almost always confined to the digital space. I’d disagree with putting a box…

Deisgn

2 min read

Dashlane UX | Software Branding
Dashlane UX | Software Branding
Deisgn

2 min read


Feb 4, 2021

Dashlane Visual Identity | Software Branding

How Dashlane’s identity elevated their brand and reinforce their position. This is part of a 5-piece case study on Dashlane. Be sure to check out the previous pieces and stay tuned for what’s next. Part I Part II In full transparency, I’m a huge fan of this rebrand, there will be some bias. No shame. Back to business. Dashlane’s previous…

Design

3 min read

Dashlane Visual Identity | Software Branding
Dashlane Visual Identity | Software Branding
Design

3 min read


Feb 3, 2021

Dashlane Messaging | Software Branding

The things said by Dashlane that reinforce their positioning. See part I of this case study In line with the position of being the premium brand for internet security, Dashlane crafted elegant messaging that vaults their product beyond being a password manager. How? They made it about the emotional value derived from using their product. In short, they make…

Design

2 min read

Dashlane Messaging | Software Branding
Dashlane Messaging | Software Branding
Design

2 min read


Feb 2, 2021

Dashlane Positioning | Software Branding

How Dashlane stakes a claim in the minds of their users. When entering a space like internet security, you’d think that the best bet would be to rely on a stoic and staid brand. That is, of course, unless everyone else in your market is boring, difficult to work with, and doesn’t provide any emotional value to the customer. Dashlane is…

Design

2 min read

Dashlane Positioning | Software Branding
Dashlane Positioning | Software Branding
Design

2 min read


Jan 29, 2021

The Things People Notice | Software Branding

Defining the 5 pillars of forming a software brand. In 2019 I started a small segment called the Brand Spotlight in my weekly newsletter. They were awesome and I really enjoyed writing them, but they were scattered. I was covering everything from lifestyle brands, digital products, video games, jeez I needed focus. That being said, the structure of them…

Design

4 min read

The Things People Notice | Software Branding
The Things People Notice | Software Branding
Design

4 min read


Jan 28, 2021

Haunted by More | Software Branding

Avoiding the plagues of featuritis, employee burnout, and stressed leadership. It’s easy to get caught in the trap of “more is better.” More features, more services, more users, more shareholders, more views. More is a hungry ghost. Endlessly craving and never satisfied. On top of that, they haunt you. Chasing hungry ghosts inevitably ends with the roles reversed. “More” doesn’t…

Design

1 min read

Haunted by More | Software Branding
Haunted by More | Software Branding
Design

1 min read


Jan 27, 2021

Create a Culture, Not a Product | Software Branding

The real reason why certain apps take off. Much like Thor’s hammer, your software is a tool used to control something more potent. No, it’s not thunder, it’s culture. Good software changes culture. Facebook changed culture and made people more connected. Google changed culture and gave access to information from around the world instantaneously. Netflix changed culture when they decided movies could be enjoyed from home without cluttering your cabinets. Spotify changed culture by making it easy for people to discover music.

Design

1 min read

Create a Culture, Not a Product | Software Branding
Create a Culture, Not a Product | Software Branding
Design

1 min read


Jan 26, 2021

Consistency Builds Trust | Software Branding

Furthering the case for branding in software products. Trust is built by showing up consistently. It’s why we remember our friends who we see regularly but forget the person we sat next to on the bus. Software companies operate under the same parameters. Every single interaction with your software company, from the ad the user sees on Facebook, to the website they land on, to the experience of signing up, to the onboarding experience, all the way to the follow-up afterward is part of building that trust.

Design

1 min read

Consistency Builds Trust | Software Branding
Consistency Builds Trust | Software Branding
Design

1 min read


Jan 25, 2021

But is it worth it? | Software Branding

A case for branding’s impact on software. I just wanna build a good product. You should. And you should also build something of legacy. How? Help your ideal users connect with you emotionally. Give them pieces of delight with every interaction of your app. Make it easy for them to remember you and recognize you. Encourage them to trust the new things you release into the world. In short, build a brand.

Design

1 min read

But is it worth it? | Software Branding
But is it worth it? | Software Branding
Design

1 min read

Zach Stevens

Zach Stevens

49 Followers

San Diego | Designer | I help software startups and digital pioneers build awesome brand identities. zstvns.design

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