Zach Stevens

A fishing analogy detailing why a focused user base is a good idea.

How Dashlane stakes a claim in the minds of their users.

Defining the 5 pillars of forming a software brand.

Avoiding the plagues of featuritis, employee burnout, and stressed leadership.

The real reason why certain apps take off.

Furthering the case for branding in software products.

A case for branding’s impact on software.

Zach Stevens

San Diego | Designer | I help software startups and digital pioneers build awesome brand identities.

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