But is it worth it? | Software Branding

A case for branding’s impact on software.

I just wanna build a good product.

You should. And you should also build something of legacy.

How?

Help your ideal users connect with you emotionally. Give them pieces of delight with every interaction of your app. Make it easy for them to remember you and recognize you. Encourage them to trust the new things you release into the world.

In short, build a brand.

Originally published at https://www.zstvns.design.

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San Diego | Designer | I help software startups and digital pioneers build awesome brand identities. zstvns.design

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Zach Stevens

Zach Stevens

San Diego | Designer | I help software startups and digital pioneers build awesome brand identities. zstvns.design

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