Create a Culture, Not a Product | Software Branding
The real reason why certain apps take off.
Much like Thor’s hammer, your software is a tool used to control something more potent. No, it’s not thunder, it’s culture.
Good software changes culture.
Facebook changed culture and made people more connected. Google changed culture and gave access to information from around the world instantaneously. Netflix changed culture when they decided movies could be enjoyed from home without cluttering your cabinets. Spotify changed culture by making it easy for people to discover music.
The point: look beyond the deliverable. What are you trying to change about our culture?
Originally published at https://www.zstvns.design.