Haunted by More | Software Branding

Avoiding the plagues of featuritis, employee burnout, and stressed leadership.

It’s easy to get caught in the trap of “more is better.” More features, more services, more users, more shareholders, more views. More is a hungry ghost. Endlessly craving and never satisfied.

On top of that, they haunt you. Chasing hungry ghosts inevitably ends with the roles reversed.

“More” doesn’t end and it pushes companies to do costly things that they wouldn’t do otherwise. If you want to chase after more you need more hands, you need more money, you need to fundraise, you need to step out of the garage and buy a fancy office, you need to pull all-nighters, you stretch your team. All because you are haunted by “more.”

An alternative: offer the smallest, best promise you can make. Small, so you know you can keep them and accomplish what is asked of you. Over time, they will build on each other you will have something amazing.

It’s a good way to keep hungry ghosts out of your life.

Originally published at https://www.zstvns.design.

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Zach Stevens

Zach Stevens

San Diego | Designer | I help software startups and digital pioneers build awesome brand identities. zstvns.design