Zach Stevens

The Things People Notice | Software Branding

Defining the 5 pillars of forming a software brand.

Brand Positioning (who the software is made for and why it matters to them)

Messaging (the things said to reinforce positioning)

Visual Identity (how the look reinforces the brand)

Experiences (how is the brand manifested interactively)

Improvements (what could be done better)

San Diego | Designer | I help software startups and digital pioneers build awesome brand identities.